Here come the ads: It’s business time at Snapchat


For the first time ever, you’re going to start seeing ads in your Snapchat feed, put there by the company itself. Snapchat announced the news in a blog post Friday, telling users, “It’s going to feel a little weird at first, but we’re taking the plunge.”

The ads won’t appear in private messages between friends because, as Snapchat said, “That would be totally rude.” Instead, they’ll appear under “Recent Updates,” the section of the app where people’s daily “Stories” show up. Initially, users can decide whether they want to click to view the ads. In other words, seeing an ad won’t be a prerequisite before viewing a non-ad snap. Furthermore, the ads in the beginning won’t be targeted. Snapchat didn’t say why, but given the company doesn’t have nearly as much information on its users as, say, a Facebook, that might be part of it.

It’s the first test of Snapchat’s…

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