Vimeo starts offering 4K downloads, but shies away from streaming

Gigaom

Vimeo-loving video producers can finally put that expensive Red camera to good use: Vimeo is now allowing Pro subscribers to offer 4K downloads of their movies, and anyone who wants to sell their videos through Vimeo’s VOD platform can also offer those paid downloads in 4K to consumers.

However, Vimeo isn’t offering 4K streaming just yet. “It’s pretty early for streaming,” said Andrew Pile, Vimeo CTO, during an interview last week. That’s in part because there are simply not that many devices that stream 4K content out there yet. There is no affordable streaming device capable of 4K playback, and few people have a 4K monitor for their desktop computer. But that could change soon, according to Pile. “The new iMac is gonna be a turning point,” he told me.

So why offer 4K at all if most consumers are simply not ready for the ultra-high resolution yet? Because filmmakers…

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