Twitter tries to up its game with group messages and native video

Why?

Gigaom

As chat platforms like Snapchat and WhatsApp continue their meteoric growth and expand their ambitions, Twitter is trying to stay on top of the social heap by launching a much-requested feature — namely, the ability to send private messages or DMs to a group, which the company announced on its blog on Tuesday morning. Also being rolled out is another feature that might be even more important for the social network’s future: native video, which Twitter hopes will allow it to be more competitive with YouTube and Facebook.

Until now, direct messages could only be sent to a single user, but Twitter has been talking for some time about wanting to add more features to that side of its business, and recently launched the ability to send tweets via DM. The direct message side of the business has been somewhat overlooked in the past, some users argue: the service added…

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